Amazon is the world’s largest Internet retailer and has presented an excellent opportunity for third-party vendors to make a living.
It is not surprising that its popularity continues to increase with sellers, web retailer recently reported that 4 times people make a million in sales on Amazon compared to eBay. With $ 88,000 spent every minute globally on the site, we thought it would be a good idea to share some tips and tricks to help you increase sales, starting today.
1. Get criticism
The power of customer reviews is enormous, 88% of consumers now say they trust both online reviews and personal recommendations.
Try to think beyond the obvious, look for reviews that include media. Video reviews or a review with a product image can work wonders. If you know people locally who have enjoyed your product, go to them. Research at a local university to find students to help you with the project, this would only have a small cost or it could be totally free.
About 90% of Amazon buyers leave no comments. Using a program like Comments Five can help increase the volume of comments posted and help eradicate those neutral and negative comments. Amazon highlights an importance in the performance of the seller, when ranking their items in the top positions.
Why not contact vendors outside Amazon to provide feedback? The benefit of this is that if some clients submit negative or constructive comments about your product, this can help you improve your product without your ratings suffering. This is an especially good tactic when a new product is launched.
2. Give it away for free
Stay here with me, although in the short term it is a bad move, this can have a significant long-term impact. As mentioned in the previous point, obtaining reviews is crucial to show your products. Then, to gather them, offer customers a 99% discount Discount code (Amazon will not currently allow you to offer 100%), in exchange for a review. This will instantly improve your Amazon search ranking and hopefully make sure those customers think of you the next time they need an item you sell.
One way to get rid of obsolete inventory is to implement gifts to customers to generate goodwill. In this way, when looking to buy an item in the future, they are more likely to visit it. Linking your Amazon seller’s Central account with your other sales channels allows you to identify those items and better manage your inventory.
3. Improve your SEO
In addition to the seller’s rating and price, Amazon also observes the keywords in the product title to rank the listings. Amazon’s keyword fill option for a product title is very reminiscent of the tactics SEO agencies use to implement and improve Google rankings in the early 2000s.
With the product title, you have a 500 character limit, in which you must include as many keywords as possible to ensure that your product is visible. Amazon suggests including brand, description, product line, material, color, size and quantity in this field.
I would also suggest using the Amazon Keyword Tool , which uses Amazon’s Autocomplete service to find popular long tail keywords, where they receive a score of 1-10. You should export the ones that seem most appropriate and import them into Google Keyword Planner Tool , where you can measure the search volume of these keywords.
Separated by the product title, Amazon also offers you to enter information in a keyword field. It is worth noting that it is not effective to include keywords that you have already used in the product title, as Amazon will simply ignore it. You can enter five keywords or keyword phrases here, so use them wisely!
4. Stay competitive and win Buy Box
Many skeptics who avoid selling on Amazon do so because of the misconception that it is too competitive. Although 55% of its sellers report a profit margin of more than 20%.
Amazon says that along with the availability, satisfaction and customer experience, the price is important to win the buy box .
Check the prices of competitors to ensure that it is competitive. Simply entering that you want to be $ 0.01 cheaper than anyone else could be the deciding factor.
5. Get publicity
If you are just starting or looking at your product in as many eyes as possible, try Amazon sponsored products . This allows your product to be displayed below the search results, in the right column or in the details pages.
Amazon has announced that they plan to expand this feature soon too, to make the ads more visible. They invariably offer a free credit to get you started too, so it’s a complete obviousness!
6. Discounts, Discounts, Discounts
Similar to point number 2, discounts are an important way to convert highly motivated buyers and build lasting relationships.
Daily offers and significant discounts could take you to # 1 for your product category. This also opens the possibility of appearing on the Amazon homepage in the “Hot Deals” and “New & Noteworthy” categories, which will generate huge amounts of traffic.
This also gives exposure to their related products that can also be seen on the page. In this way, it allows customers to see their other offers at a glance and perhaps attract them to buy one of their full price items.
7. Marketing outside Amazon
Although email communications and direct calls to action that drive people away from Amazon are prohibited, this does not mean you cannot market people in your Amazon store. Article writing and blogs are a great way to achieve this, since you can target your relevant content niche for free through WordPress.
A site like Hubpages is also a great place to write articles on your subject, where you can link to your store.
Attaching a coupon at the bottom of your packing list is also an effective way to establish customer retention. Flash offers, BOGOF, unique promotions and free shipping are some of the ways to attract people to place orders again.